A 10-day pilot for guided bundle selection.

Test a guided selection of existing product bundles. Compare basket value and conversion with standard browsing, using the current catalogue and €60 free-shipping threshold.

See the experiment Current store

€60current free-shipping threshold

48 hcurrent delivery claim

30 dayscurrent free-return claim

Experiment card

Guided bundle vs. standard browsing

Primary metricBundle-flow ATC rate

Commercial metricAverage order value

GuardrailOverall conversion

DecisionScale / iterate / kill

Why this experiment

BajaBee already sells bundles. The question is whether customers need guidance to find the right one.

The catalogue includes laundry products, cleaning tablets, beeswax packaging and bundles. Test whether a short selection guide changes basket composition and conversion.

10-day pilot

Build, measure and review the results.

DAYS 1–2

Instrument

Define events: flow_open, need_selected, recommendation_viewed, add_to_cart, checkout_start, purchase. Establish current baseline.

DAYS 3–5

Build

Build one selection guide, for example for laundry, with 2–3 recommendation paths using existing products.

DAYS 6–10

Test + decide

Compare behaviour against standard browsing. Document result and next action: scale, iterate or stop.

Prototype

What the customer sees

1. Customer need

The customer selects a task, such as laundry.

2. Priority

Easy start / value / lower-waste setup.

3. Recommended set

2–3 relevant bundles or combinations with a clear reason for each.

What do you want to simplify?

What matters most?

Recommendation logic: Laundry routine × Easy start → show relevant existing bundles, explain their contents and offer a link to the selected set.

Decision rule

Criteria for continuing the pilot

Review the evidence before extending

Measure the add-to-cart rate, average order value and share of multi-product baskets. Total conversion must not materially deteriorate. If the evidence is insufficient, stop or revise the test.