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BAJABEESTRJ · growth / e‑commerce concept · august 2026
E-commerce pilot · guided bundle selection

Help customers choose a starter bundle.

This prototype groups existing BajaBee products into starter bundles according to the customer’s intended use. The pilot would measure changes in basket value and conversion.

60 €current free-shipping threshold
48 hdelivery claim on the shop
30 daysfree-return claim on the shop

Three bundle categories

Laundry

Group laundry sheets and perfumes into starter combinations.

Cleaning tablets

Show the starter bottle together with compatible refills.

Beeswax packaging

Let customers select packaging for bread, snacks, vegetables or cheese.

Starter bundle builder

This prototype tests how customers select products presented together. Prices and inventory remain unchanged.

Suggested flow: Laundry routine · Easy start → show 2–3 bundle options, explain the differences and link to the selected set.

How I would measure the pilot

Primary

Add-to-cart rate from the guided flow.

Commercial

Average order value and share of multi-product baskets.

Guardrail

Conversion rate versus the existing product/category journey.