Brand and logo
Brand and logo
A brand is not a logo. It is what people remember about you — on the van, on the invoice, on the website and on the sign by the door.
What you get
Logo
Variants for light and dark backgrounds, in formats for web, print and vehicle wraps.
Colours and type
A small set that works everywhere — not fifty shades nobody can remember.
Used in practice
Business card, invoice, van, sign. We show how it looks on the things you actually use.
A simple guide
A few pages on what you may and may not do with it, so nobody breaks it by accident.
What backs it
For the SUNON.cz e-shop we produced a nineteen-page brand and UI system: one anchor colour with eleven working shades, a separate neutral scale, and a contrast ratio written out for every combination so the manual cannot be used to build an unreadable site. Not a cosmetic redesign — a system for the catalogue, filters and availability.
Brand from 12 000 Kč. Together with a new site for 45 000 Kč — cheaper than doing them separately.
The palette this site runs on
This is not a sample of “some colours”. These are the exact shades this page is built from, and each one says what it is for. The manual a client receives looks the same: contrast ratios next to the colours, so the manual cannot be used to build an unreadable site.
Grounds
Four shades of dark instead of one black. Layers separate on their own, without borders or shadows.
- #09090BDeepest ground
- #111116Page surface
- #17171DCards and tables
- #3A3D49Rules and outlines
Text
Two levels of legibility — headings and body. A third, darker shade is used on large text only, because it does not pass contrast at small sizes.
- #F2EDE4Headings and main text15.8 : 1
- #B4ADA2Body text and captions8.6 : 1
Brand
Orange carries attention — links, buttons, numbers. It is used sparingly so it keeps its weight.
- #FF7B1FMain brand colour7.4 : 1
- #E26005Press and hover
- #FFAD5DSecondary
- #FFD8ACLightest accent
States
Two extra colours, both for meaning only: done and error. Never for decoration.
- #83D36FDone, running, fine
- #FF5A3FError and warning
Not sure where to start? With a Check.
It’s free. Within 48 hours you’ll know where you’re losing money.