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Bench B

BUSINESS

This is where things get decided. Where conversion drops, whether Poland is worth it, what to do with a sales team that isn’t working.

Martin Vaverka — Founder — business, strategy and running the jobs, STRJ Engine Room

Martin Vaverka

Founder — business, strategy and running the jobs

734 759 450LinkedIn ↗

Founder — Bc. Martin Vaverka

Commercial and strategic consultant. Strategy, marketing, management, operations, logistics, finance, investment and expansion.

What you can order

Three of these have a fixed price in the Pricing page; for the rest, scope and price follow the brief.

01

Customer journey audit

We walk the customer path from first contact to order and find where people drop out.

Who for
For companies getting enquiries that don’t turn into orders.
What you get
A list of concrete changes ranked by impact. Not a deck.
What backs it

Retail business and consumer behaviour at LSE, both with the top grade. In practice: an analysis of five improvement areas for the largest Czech shopping centre.

Full case

9 900 Kč · listed in Pricing as Sales tune-up

Pricing
02

Outbound team, delivered

Building and hiring the sales team. We have a network of business-school students and fill roles faster than a standard hiring process.

Who for
For companies with a finished product and a database nobody is calling.
What you get
A working team, daily management, and a replacement when someone leaves.
What backs it

Martin spent years on the phone himself — calling databases for Vodafone, CORTEX and Conectart from 2020. We sell work we know from the inside.

Kick-off 25 000 Kč, running from 18 000 Kč/mo + 10 % of closed revenue

In detail: Outbound team, delivered
03

Market entry and V4 expansion

Entry preparation, market comparison, an operating model across countries.

Who for
For companies weighing up Slovakia, Poland or Hungary.
What you get
A basis for deciding to go or not — and how.
What backs it

A ninety-page expansion strategy for ATRAK a.s.: countries compared on six measures, 34 ruled out, and an entry call for every one that remained. Plus V4 market projects for Asahi and an internship in Budapest.

Full case

Scope and price to brief

04

Analysis and decision material

Competition, segmentation, market size, unit economics.

Who for
For an owner deciding now who has no time to dig it up.
What you get
Numbers and options, not an opinion.
What backs it

Bachelor thesis: a longitudinal analysis of manufacturer KSB across 2019–2023 using sales data, financials and questionnaires. Statistics and data work at VŠE, plus a consulting project for MOL Group graded A.

Scope and price to brief

05

Marketing strategy and positioning

What makes you different, who you say it to and where. So the campaign isn’t built on “quality and reliability”.

Who for
For companies spending on ads without a clear position.
What you get
Positioning, message and channels.
What backs it

International Marketing Management and Marketing & Sales at MCI Innsbruck — both with the top grade. Segmentation, positioning and its implementation, not just a slogan.

Scope and price to brief

06

Operations and processes

Logistics, fleet, customer operations, scaling the team.

Who for
For companies whose growth started grinding in operations.
What you get
Where time and money leak — and what to do.
What backs it

At Fleet Solutions, straightening out operations and the department structure saved over three hundred thousand, and over forty drivers were hired within a month at peak. At Blynkr, critical faults fixed in the payment flow and the customer path. Plus mapping and comparing processes across Hungary, Czechia and Slovakia on the Budapest internship.

14 900 Kč · listed in Pricing as Operations tune-up

Pricing

Where it comes from

No round claims. Every line rests on a transcript or a certificate.

Education

  • CEMS Master in International Management — VŠE Prague, in progress
  • Bachelor in International Business, VŠE — 152 credits, Faculty of International Relations
  • Corvinus University of Budapest — CEMS host school
  • MCI Innsbruck — exchange semester, 29 credits recognised, taught entirely in English
  • London School of Economics — consumer behaviour, recognised within CEMS with the top grade
  • Retail business — top grade, the largest single course of the bachelor
  • International trade operations — Incoterms, sales contracts, payment terms
  • International business negotiation and protocol — negotiating across cultures

Certificates

  • CEOx1Day — one of seven finalists (Odgers Berndtson 2024/2025); a day alongside Jiří Mlích, CEO of Hopi EU Logistics
  • Certificate in Advanced English (C1)
  • TOEFL iBT
  • McKinsey Forward
  • INSIDE LVMH
  • Elements of AI (University of Helsinki, online course)

Languages

  • Czech — native
  • English — full professional, CAE and professional courses to C1
  • German — professional working, four levels at VŠE up to B2/C1, and half a year teaching German to ninth-graders preparing for their final exams
  • Polish — elementary

Need clarity on something?

Half an hour on the phone and we’ll say whether we can move it or not. Free, no strings.

Where we have actually worked

It is easy to talk about the V4 markets. Here is what is behind it — and above all the difference between a country where we delivered work and one we only did the numbers on.

CZSKHUPL
  • Work delivered here

    Czechia

    Home. The registered office, the clients and the daily work. Websites, demand systems, commercial and operational consulting — from a sole trader to a company with its own sales team.

  • Work delivered here

    Slovakia

    Van operations run together with Czechia and the work with carriers. Plus a proposal for a Bratislava e-shop, written in English from the start.

  • Work delivered here

    Hungary

    Work for the group’s Hungarian arm on the ground in Budapest: mapping operations and damage handling and comparing it with Czechia and Slovakia. Plus a three-month project for MOL petrol stations.

  • Analysed, not delivered

    Poland

    The Polish market is part of the Asahi project, which compared all four V4 markets. That means we have done the numbers on it — not that we delivered work there. We are not blurring that difference.

A container ship at sea at dusk

Free Check

Write to us, we’ll reply within 24 hours

Name and phone is enough. We’ll sort the rest on the call — you pay nothing and commit to nothing.

Or email us directly at martin.vaverka@strj.cz · 734 759 450