Análisis
Lo que pensamos de esto
Estos textos salen de reescribir en general trabajo realmente entregado — sin el nombre del cliente y sin sus cifras. Donde no estamos seguros, el texto lo dice.
Five things a customer learns about you before they call
A customer finds you on a phone and decides within a minute. The five things they see can be checked from outside for any firm, with no questionnaire and without the firm knowing. I am measuring exactly this on a sample of 800 to 1,000 Czech micro-enterprises in the skilled trades.
Why growth on referrals does not cross borders
Referrals are the cheapest and most effective sales channel. Which is precisely why it is easy to miss what they do to a company that needs to grow deliberately.
Annual prepayment hides a problem in month thirteen
Annual prepayment is a defensible choice for a subscription product. It has one consequence that does not show up for a year — and then arrives all at once.
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