Analisi
Cosa ne pensiamo
Questi testi nascono riscrivendo in forma generale lavoro davvero consegnato — senza il nome del cliente e senza i suoi numeri. Dove non siamo sicuri, il testo lo dice.
Five things a customer learns about you before they call
A customer finds you on a phone and decides within a minute. The five things they see can be checked from outside for any firm, with no questionnaire and without the firm knowing. I am measuring exactly this on a sample of 800 to 1,000 Czech micro-enterprises in the skilled trades.
Why growth on referrals does not cross borders
Referrals are the cheapest and most effective sales channel. Which is precisely why it is easy to miss what they do to a company that needs to grow deliberately.
Annual prepayment hides a problem in month thirteen
Annual prepayment is a defensible choice for a subscription product. It has one consequence that does not show up for a year — and then arrives all at once.
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