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B2B

A B2B website that survives a buyer’s scrutiny

A B2B website. Clear offer, references, capacity, terms and a contact path a buyer will actually use.

What holds your leads back

  • The offer is written in language buyers don’t search for.
  • There’s no proof of capacity or reliability.
  • References are missing or unverifiable.
  • Terms, lead times and capacity aren’t stated.
  • The contact path assumes a phone call nobody wants to make first.
  • The site doesn’t answer what a buyer checks before shortlisting.

Common questions

What does a B2B buyer check first?

Whether you’re a real company that can deliver at their scale — capacity, references, terms. Design comes last.

How should contact work?

Give them a written path: a form or an email that goes to a named person. Buyers often don’t want to call first.

Are references necessary?

Verifiable ones, yes. In B2B an invented reference is found out quickly and costs the deal.

Not sure where to start? With a Check.

It’s free. Within 48 hours you’ll know where you’re losing money.