ENGINE ROOM— home
Discuss a pilot

Managed B2B customer acquisition

From the right companies
to a managed campaign.

We research relevant companies, prepare the offer and landing page, and run approved outreach. Your CRM holds the responses, next steps and sales handover.

Copper connections inside an industrial control cabinet — STRJ illustration
STRJ / COMMERCIAL SYSTEMS
BriefOffer and marketSelectionEvidence and human reviewCampaignApproved outreachCRMResponses and handover

Selection before outreach

Every company needs
a reason.

For B2B companies with a clear offer and capacity to follow up. Selection rests on the brief, sourced signals and a person who reviews the reasoning.

Company A · industrial supplierReview next
Evidence and its limits

A new service team appears in the model brief.

The described service fits the target segment. Budget and ownership remain unverified.

Expert decision

Confirm who owns service procurement and whether the current solution meets their needs.

Next step in the CRM

Owner review → contact route approval

Company B · regional operatorMore information
Evidence and its limits

The model website lists a relevant activity.

The buying entity and size of the operation are unclear. A generic inbox is not a confirmed decision maker.

Expert decision

Verify the operating company and responsible role before preparing an approach.

Next step in the CRM

Research → update the missing fields

Company C · consumer retailerExcluded
Evidence and its limits

The model business sells directly to consumers.

Its customers and buying process fall outside the agreed B2B brief.

Expert decision

Record the reason for exclusion. Do not add it to the campaign.

Next step in the CRM

Excluded → retain the reason

Fictional companies and evidence. This example does not establish interest or show actual outreach.

Expert criteria and approvalAI evidence organisationIntegration approved records into CRM

What you receive

From a database
to the next conversation.

One brief, an accountable lead and a traceable process. Research, preparation and execution each have an agreed scope.

01

Companies worth investigating.

A sourced database, relevant signals, decision-making roles and reasons to include or exclude each account.

02

A campaign built around the offer.

Segment-specific copy, a landing page and materials, CRM stages and an approval process.

03

Responses with a next step.

Approved outreach, follow-up, response handling, reporting and a clear sales handover.

Start with a defined scope

One offer.
One market.
A clear pilot.

Scope and fee agreed around the brief

We agree the segment, selection criteria, workload, channels, timing and handover before starting. The fee depends on the market, research and execution scope.

Acquisition pilotTest the offer and process
System setupDatabase, campaign, CRM
Managed executionOperations and response handling
Outreach starts after the approach and appropriate channels are approved. A selected company is not a confirmed prospect; we do not guarantee closed sales.

Need a standalone market study first? Brief & Field ↗
Looking for transaction counterparties? Origination ↗
For dedicated calling capacity, see our sales team service.

Tell us about the brief

What you sell.
And to whom.

Tell us about your offer, market and what is already in place. We will propose a useful scope for the first pilot.

Martin Vaverka
Brief and next steps
+420 734 759 450
Your enquiryManaged B2B customer acquisition
Add a phone number or website (optional)

Or email us directly at martin.vaverka@strj.cz · 734 759 450

Martin Vaverka · scope and next steps. Michal Sýkora · delivery.