Insights
What we think about it
These articles draw on delivered work while omitting client names and figures. Limitations and uncertainties are stated in the text.
Five things a customer learns about you before they call
Customers often first encounter a trades firm on a phone. Five visible features can be checked without a questionnaire. I am studying them in a sample of 800 to 1,000 Czech trades micro-enterprises.
Why growth on referrals does not cross borders
Referrals can be an effective sales channel. Relying on them alone can make planned growth harder.
Annual prepayment concentrates renewal decisions
Annual prepayment can suit a subscription product. It also affects when customers decide to renew.
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