Brand and logo
Brand and logo
We design visual identity: logos, colours, typography and their use on vehicles, invoices, websites and premises.
What you get
Logo
Variants for light and dark backgrounds, in formats for web, print and vehicle wraps.
Colours and type
A set of colours and typefaces with guidelines for web and print.
Used in practice
Business card, invoice, van, sign. We show how it looks on the things you actually use.
A simple guide
Concise rules for using the logo, colours and typefaces.
Brand system example
For SUNON.cz we produced a nineteen-page brand and UI system: a base colour with eleven shades, a separate neutral scale and contrast ratios for colour combinations. The system covers the catalogue, filters and stock availability.
Brand from 12 000 Kč. Together with a new site for 45 000 Kč.
The website’s light-theme palette
Current colours in this light interface. The contrast ratios compare each text colour with the page background #FCFCFB.
Backgrounds
Light surfaces and the outline colour.
- #FFFFFFBase surface
- #FCFCFBPage surface
- #FFFFFFCards and tables
- #CEC7BCRules and outlines
Text
Two shades for main text and supporting labels.
- #16181AHeadings and main text17.34 : 1
- #4B5158Body text and captions7.82 : 1
Brand
Orange highlights selected links, buttons and important figures.
- #C2410CMain interface accent5.04 : 1
- #9A330APress and hover
- #B45309Secondary
- #7C2D12Dark accent
States
Green indicates completion or a normal state; red indicates an error or warning.
- #157F3DDone, running, fine
- #B3261EError and warning
Start with a website check
The check is free and delivered within 48 hours.