Service catalogue
Marketing strategy
Brief & Field defines customers, offer and outreach approach for your sales team. STRJ can then implement the website, campaign and CRM.
When you need this
- Advertising runs, but the enquiries do not come, or they are poor.
- You grow on referrals and do not know how to grow deliberately.
- Your portfolio spans sectors and it is difficult to choose relevant references.
- You are about to hire a salesperson and do not know what to put in their hands.
What you get
- Two or three segments worth focusing on, and the reason why.
- For each segment, the sentence you say to it — and how it differs from what competitors say.
- Channels ranked by their relevance to the target customers.
- Activities to discontinue, with reasons.
How it runs
- 01
Where you are
We review where work comes from and which customers and projects fit the business.
- 02
Where to aim
We select target segments using your experience and completed work, then define an offer for each.
- 03
With what
A message and channel plan for each segment, including wording the sales team can use.
Where we have done it
A V4 markets project for Asahi within CEMS: a comparison of four markets and entry recommendations. Plus a commercial diagnosis for MARQIO — nine points on why a company growing on referrals cannot cross borders, four of them explicitly marked as uncertain. At VŠE, international marketing management, and Marketing & Sales at MCI Innsbruck, both with top grades.
Sales tune-up 9 900 Kč. A larger strategy is scope-based.
Six things we do for companies
Discuss a brief
Send us the task
Tell us about the offer, target customers and available evidence. Martin Vaverka will agree the Brief & Field study scope with you. We reply by email; a phone number is optional.