Service catalogue
Rebranding
STRJ prepares the identity, an inventory of the old name and a transition plan. Brief & Field leads separately scoped customer and positioning research.
When you need this
- The name no longer matches what the company does.
- You are splitting, merging or changing owners.
- The brand looks cheaper than the work actually is.
- You have three different visual styles depending on who did what and when.
What you get
- A logo in variants for web, print and vehicle wraps, plus colours, type and a manual.
- Documented contrast ratios for colour combinations.
- A list of everywhere the old name appears, and the order in which it gets replaced.
- A transition period: what changes now and what can wait.
How it runs
- 01
Inventory
We record where the old name appears: website, invoices, contracts, vehicles, signage, email, profiles and packaging.
- 02
Design
We test the identity in practical uses, including small signs and invoices.
- 03
Moving across
We agree the order of changes and how to explain the transition to customers.
Where we have done it
The move from 123 Shared Mobility to Blynkr included operations and the customer journey. We also created a nineteen-page brand and purchasing system for the SUNON.cz e-shop: one anchor colour with eleven shades, a separate neutral scale and documented contrast ratios.
Brand from 12 000 Kč, with a new website 45 000 Kč together. A larger transition is scope-based.
Six things we do for companies
Discuss a brief
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