Service catalogue
Entering a new market
Brief & Field compares target countries, entry requirements, costs and uncertainties to support your expansion decision.
When you need this
- You have hit a ceiling at home and growth has to come from elsewhere.
- Somebody offered you work abroad and you do not know whether it is the start of a market or a one-off.
- You have two or three countries in mind and need to choose between them.
- Management disagrees and there is no document to argue over.
What you get
- A list of countries ranked by where entry has the best ratio of opportunity to cost.
- A reasoned entry recommendation for each country considered.
- Excluded countries and the reasons for exclusion.
- An estimate of what entry involves: who has to be there, what is needed and when it pays back.
How it runs
- 01
Narrowing
We review the countries in scope for exclusion criteria, including sanctions and regulatory barriers.
- 02
Comparison
We compare the remaining countries by market size, competition, entry costs and relevance to your business. We agree the weights with you.
- 03
Recommendation
For each remaining country we write whether to go and how — and where we are unsure. Where an answer would be a guess, there is a question instead of a recommendation.
Where we have actually worked
The V4 entries distinguish work delivered in a country from analysis of that market.
- Work delivered here
Czechia
Home. The registered office, the clients and the daily work. Websites, demand systems, commercial and operational consulting — from a sole trader to a company with its own sales team.
- Work delivered here
Slovakia
Van operations run together with Czechia and the work with carriers. Plus a proposal for a Bratislava e-shop, written in English from the start.
- Work delivered here
Hungary
Work for the group’s Hungarian arm on the ground in Budapest: mapping operations and damage handling and comparing it with Czechia and Slovakia. Plus a three-month project for MOL petrol stations.
- Analysed, not delivered
Poland
The Asahi project compared all four V4 markets, including Poland. This was market analysis; we did not deliver a local engagement in Poland.
Where we have done it
CEMS student team project. For ATRAK a.s. of the CSG Aerospace group we produced a ninety-page expansion strategy: a seven-person international team, an interview with the company's CEO, 34 countries ruled out over sanctions, the rest compared on six measures, and an entry call for every one of them. Plus a V4 markets project for Asahi and an internship in Budapest comparing operational procedures across Hungary, Czechia and Slovakia.
Scope-based. After an initial call you get a fixed price and a deadline in the contract.
Independent study · Brief & Field
CRM and outreach can follow through STRJ; capital and acquisitions through Origination. Follow-on work is agreed separately.
Six things we do for companies
Discuss a brief
Send us the task
Tell us your product, the countries considered and the available material. Martin Vaverka will agree the Brief & Field study scope with you by email. A phone number is optional.